Corporate Culture
Our Values
The grand goodness is the good deeds done not for the good reputation;
The great piety is the filial piety done not for being pious;
The true business is to run business not for the sake of being profitable.
Enjoy what is bestowed with you and make the best of it.
Great virtue can carry heavy responsibilities.
Our Outlook on Development
Culture cultivates value, business consolidates dream.
Resources integration, Innovation, Comprehensive Development
Our Outlook on Innovation
Ability of thinking takes root in way of thinking, and leads to innovative
power, which decides execution.
Our Orientation
Our group will strive for:
A positive cause;
A respectable cause;
An international cause; and
An inheritable cause.
Our Spirits
Yi: Righteousness, Faithfulness, Loyalism, Benevolence, Generosity, Kindness, Charity
Jing: Dedication, Respect, Reverence for law, Reverence for nature, Reverence for life, Reverence for people
Fang: Openness, Open-mindedness, Originality
Bian: Transformation of mindset, Transformation of methodology, Flexibility and innovation
Du: Larger scales, Higher standard, Better endurance
Rong: Harmonization, Mergence, Integration, Unification
Our Outlook on People
People
Talents = Integrity + Intelligence
Wisdom = Cultural power + Contemplative power + Innovative power + Communicative power
Our Outlook on Learning
To learn, to comprehend, to practice, to consolidate
Comprehension and reviewing are necessary in learning new knowledge. Putting new knowledge in practice proactively leads to constant consolidation and inspiration.
